“Wires That Don’t Catch Fire”

I remember watching an advertisement long time back, in which a poor mother is cooking chapattis on a makeshift burner using her hands and thus getting burnt. At the same time she has a young crying baby to look after. Her older son (around 10 years of age) is watching his mother while trying to study under a lamp. Any guesses what happens next? Yes, like any son the young boy couldn't resist himself sitting and studying while his mother is working hard and getting burnt cooking food for him. He goes and picks up a wire from the construction material lying in the building where they are staying on a temporary basis and turns it into the shape of a chapatti holder and hands it over to his mother. She is touched and has tears in her eyes seeing such immense love for her in her son's eyes. He then eats those chapattis. Tagline: Havells - Wires that don't catch fire. You guessed it right, yes I'm talking about Havells India.

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